Google Again

I got an informal feedback that some readers were not able to understand the 'user' and 'commodity' relation in the blog written day before - Google and its commoditization. What it means is - We, the users use google as a search engine and in turn google showcases this power ( number of users using google) to attract advertisers. So what happens is, the user become the product manufactured by google and consumed by the advertiser. In the mean time as the product is a living thing enjoys the benefits in the transformation. Hope this explains it all, otherwise do not hesitate to leave a comment.

The blog from now on will not showcase any personal diary expressions but have topic specific blogs. Hope this would make a more interesting reading.

cheers

Shashank