Google and its commodization. - New marketing techniques

In today's world of computer ubiquity, we find computer not as a facilitator, or a product, or a service, but its a commodity. Commodity in the sense of 'commodization' of IT has a whole. Its no more a new product or service, its omnipresent and is a commodity.
Microsoft was able to extract oil in it, but Google extracted oil, took it out, made polymer, moulded it, sold products, bought them back , recycled them and sell it again. They did something which was never imagined and it cannot be termed as vertical integration, by no means is it that. THEIR MARKETING techniques, REVENUE MODEL and investment strategies go against the best ever talked about in the best of business schools.
They provide any service you can imagine of and all is free of cost or ARE THEY PAYING you to use their service in the sense that you do not pay for a product or service.

What are they doing? how do they earn?

Their users are not their customers, but their users are their products which they make, and they sell this 'user' to the 'customer' which is the advertisers.
So in a sense it is a win win situation for anybody who is in this circle.
Its the most unique business model ever thought of.
Imagine you get free food at Pizza Hut for just coming and having food there. May be this is what the world is coming to. Advertising expenditure will take over the necessities in our lives and make them free.
Is it not 'that' what Shahrukh Khan does? By actively coming in all interviews, news channels, other movies for free, he creates value for himself and viewers of such shows are products 'manufactured' by him. He goes and sells this to his film producer or whoever.

Are we coming to an age of free commodities?

I would expect active user and reader participation in this. MAY BE YOU CAN TURN MY BLOG TO SUCH AN ENTITY. :D

Shashank

Day 5 - Jourmey

I have a few things to share about Dubai on the way back to home.
I was looking for a subject to write in that day's blog when I suddenly noticed Dhoni in the duty free - yeah you are right, our very own Dhoni.
He was shopping alone with some HOT girl 0 may be 20 or 21 with an attitude like Winehouse. They were happy and gay (ok now i cant use that for a team sportperson when i sighted him like that). So they were happy until I noticed who that guy was in Prada shades at 2 AM in an enclosed complex. i was with a friend and we went up to him to have a chat and a snap clicked with the most popular cricketer amongst the girls. He was calm, warm, no celeb attitude, and conversing in good young hinglish. And that grew attention of fellow passengers. Soon he was flocked by Indians, locals, Sri lankans and I could see the authorities getting worried about it.
We were in Dubai and things were control in a minute, but the best part was i was with Dhoni on the other side of the police controlled crowd.
Got a snap with him, not my biggest achievements, but one thing that impacted me was his behavior towards his fans - absolutely commendable, down to earth and communicative more than photographic.
I would remember this incident because of how different he is projected in news media. From a non Dhoni fan, he's on the list of my favs : Sachin, Sourav, Lara and Pollock. Yeah thats an elite list but he finds it there for his attitude more than his cricket.
Its hard to bear such an attitude when you are being scrutinized by each pair of eyes in public and you are the highest paid sportsperson in a country of a billion.

DO NOT JUDGE SOMEBODY BY WHAT news channels suggest but everybody who has heard of Udayan Mukherjee would know, you can trust that guy blindly - Making millions the easy way.

Shashank

Car manufacturers

I know blogging is not about copying, plagiarising or lifting or however you want to call it. But this beautiful email sent to me by friend, Arpit teaches us finer marketing techniques which I bet cannot be taught at Wharton's or Kellogg's, it can come to you out of passion and the war in the industry itself. Therefore, I blog what I learned from this and defy plagiarism. :)

BMW comes up with an advertisement provoking AUDI without doing a market research how that might backfire them. Stupid consultants, the CEO must be thinking.
Audi says its not new in the field and they are no novice.
Definitely taking competitors' names in the adverts is either dirty marketing or a style statement.
Now these things happened to be none when Subaru enters this fight.

And the style quotient was realized in its class and attitude when we see Bentley showing what it wanted to. Speak for my brand. I hope this is not morphed because i have not done my research either.

Hats of to the marketing consultants and the top executives of the company to work together and fight against each other at such a low stage. OR

Shashank : you never know it was a game plan by the four giants in their niches.

Shashank