Car manufacturers

I know blogging is not about copying, plagiarising or lifting or however you want to call it. But this beautiful email sent to me by friend, Arpit teaches us finer marketing techniques which I bet cannot be taught at Wharton's or Kellogg's, it can come to you out of passion and the war in the industry itself. Therefore, I blog what I learned from this and defy plagiarism. :)

BMW comes up with an advertisement provoking AUDI without doing a market research how that might backfire them. Stupid consultants, the CEO must be thinking.
Audi says its not new in the field and they are no novice.
Definitely taking competitors' names in the adverts is either dirty marketing or a style statement.
Now these things happened to be none when Subaru enters this fight.

And the style quotient was realized in its class and attitude when we see Bentley showing what it wanted to. Speak for my brand. I hope this is not morphed because i have not done my research either.

Hats of to the marketing consultants and the top executives of the company to work together and fight against each other at such a low stage. OR

Shashank : you never know it was a game plan by the four giants in their niches.

Shashank